HUMAN
Services
They Get Real People To Participate In Real Research With Real Responses.

Their service — provide the right people and a natural setting.


Jen Urich,
SoBe Planning Co.
Facility Rental - Includes audio taping
Custom Screener - Development and consultation
"Lay Of The Land" Report - HUMAN will conduct preliminary secondary and primary research to provide you with an overview of the local market and your consumer—customized to your brand, business, needs.

  • Focus Groups
  • Friendship Groups
  • Triads
  • One-On-Ones
  • Ethnography
  • Field Management
Recruiting - HUMAN does not use phone lists to recruit respondents. We go out into the real world to find real people. If you’re looking for builders, we go to construction sites. Need cutting edge teens? We hit local schools, college campuses, and clubs. We often utilize our recruits as leads—they’re the experts, after all.

"A Day in the Life" - Want to know how your target spends his day? Where he hangs out on the weekend? Where and how he shops? Want to have dinner with your target and his family at his favorite hangout? We recruit a tour guide to show you around “his” city/world on his terms. This provides a more in-depth ethnographical study of your target consumer—allowing you to step in his shoes, if only for a while.

Consulting/Account Planning (upon request)
Moderating (upon request)
Video taping (stationary or man-operated)
Transcription
HUMAN Focus Group Research Center